The U.S. Hispanic market is acculturating making it important for individuals interested in this important segment to accept the fact that being Latino in the United States is much larger and more involved than any one spoken language.
The race is on to understand the true nature of bi-cultural consumers.
According to Latinum, a successful attempt to tap into the U.S. Hispanic Market is quite challenging often leading to a vicious cycle.
I agree and feel that today's marketers have plenty of opportunity to evolve and truly connect with Latinos today.