Sunday, November 11, 2007

With the Latino Population Soaring, Hispanic Agencies Eye Future

If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead. Not Hispanic advertising.

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Thursday, November 8, 2007

Monster Inks Deal Targeting Hispanic Marketplace

Monster Inks Deal Targeting Hispanic Marketplace
In a bid to give recruiters greater access to Hispanic job seekers, Monster has teamed with Consorte Media to launch a co-branded Web site called Career Latino and is in the process of finalizing a similar arrangement with a second partner, a deal to be made public in the coming weeks.

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Friday, September 28, 2007

A growing Market: Spanish Speakers in the US

By understanding US Hispanic demographics, effective messages can be delivered to achieve marketing, human resource management and legal goals.

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Thursday, August 30, 2007

The Fast Growing Hispanic Youth Market

The median age for Hispanics was 26.7 in July 2003, compared with 35.9 for the overall U.S. population, according to the Census Bureau. While the U.S. median age continues to rise, from 35.3 years in 2000, the median age of Hispanics remains the lowest...

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Monday, August 27, 2007

WellPoint Aims for Hispanic Market

The team inside WellPoint Inc. that created a successful product for the twenty-somethings is now hard at work trying to create a similar winner among Hispanics.Centered in WellPoint's southern California offices, this roughly 25-person team h

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Thursday, August 23, 2007

Hispanic flavors changing taste of mainstream foods

Companies have found that Latin-inspired foods not only resonate with Hispanics - at 14 percent of the population now the nation's largest minority - but also make a splash with mainstream consumers ever on the prowl for new and exciting flavors.

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The Next Generation of Hispanic Marketing

When we speak of the U.S. Hispanic market, which Hispanic market are we talking about? The one that established the industry thirty-years ago or the one that will shape it in the next thirty-years? This is the topic of this month's

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Thursday, August 2, 2007

Fastest-Growing Hispanic Market

Study: State Hispanic market booms

"Arkansas is home to the fastest-growing Hispanic market in
the country, according to a study released Tuesday by the
University of Georgia."

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Friday, July 27, 2007

Implementing your Search Strategy for the Latino Market, Part 2

...we will look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks.

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Thursday, July 26, 2007

Cheeky Mexican T-shirt line tinkers with taste

Tacky is cool!That's the kitschy catchy slogan for NaCo, a popular Mexican line of sassy T's ...

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Small Business Toolkit

IBM and IFC Launch a Small Business Toolkit to Create Jobs and Fuel Growth in Underserved and Emerging Markets

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