Tuesday, November 23, 2010

5 Articles You May Have Missed | Hispanic Market Insights

Reaching Bicultural Latinos and the Evolution of Media Outlets

by Andy Checo via Strategic Sense
Insight into the world of the bicultural Latino and current efforts to capture the attention of this important demographic.

"Reaching bicultural Latinos is not as complex as some industry insiders may lead you to believe. I believe that relevancy and context are the two most important factors in successfully reaching this expanding demographic. Success lies in offering cultural connections to Hispanics. While the future may look bright for some Hispanic media outlets, if they do not adapt to reflect the new culture of Latinos in the U.S., their victory may be short lived."

How To Grow Your Business In The Hispanic Community
Denver-based duo of Juan Alberto de la Roca and Marcus Jimenez have released a detailed, highly insightful report examining the myths and realities of the Latino demographic and how snowboard brands can effectively reach this market.

Multicultural Is the New Mainstream via HispanicPR Blog
Offers a discussion on how today's one-size-fits all marketing approach to reaching Hispanics falls short.

Prepare to see Green on Black Monday
A discussion on how advertisers are scrambling to reach out to holiday shoppers and today's powerful Latina women "who represent a market expected to reach $1.3 trillion in buying power by 2013..."

Courting Hispanic Customers With Texts and Web Sites en Español
Today's brands must speak the language of their target base and companies such as Ford and Best Buy are making strides in relevant Spanish content.

Tuesday, November 16, 2010

A Big Event for Latino and Multicultural Bloggers | Hispanicize 2011

Today's new media landscape has allowed for the democratization of content and has shifted the balance of power of traditional media into the hands of the very dynamic and influential Latino/a blogger in terms of engaging and capturing the attention of the Hispanic market.

Hispanicize 2011 is an exciting upcoming event devoted to providing in-depth professional development and networking opportunities for brand marketers, bloggers, non profits and marketing agencies focused on Hispanic public relations and social media.

Organizers are anticipating that Hispanicize 2011 will be the largest national conference for Latino and multicultural bloggers ever assembled.

Hispanicize 2011 will also feature powerful opportunities for non-profits to connect in person with all of the nation’s most influential Latino bloggers, a key audience that non-profits have only begun to fully explore.

Here's an expanded post about the upcoming Hispanicize conference and what it means for today's Latinos in the blogosphere and beyond.

Friday, November 5, 2010

Hispanic Market Tidbits and Articles You May Have Missed

Below are some excellent articles and updates for those interested in the tidal wave of activity occuring in the Latinosphere.

Excellent post by @jrvilla:
Precision Is The Key To Reaching Hispanics Today

Once again data is showing why Latinos are pioneers in technology adoption:
New Data: Hispanics Leading Geo-Social Usage

Latino2 is a can't miss event for those interested in learning best practices in community, collaboration, and communication in today's multicultural landscape:
LATISM Makes Formal Call For Speakers For 'Latino2: Central California'

Here's an excellent post by Giovanni Rodriguez, a noted author, consultant, and public speaker on organizational leadership and digital/social communications.
The Latino Vote: Why Mess With the 'Metatribe'?