Wednesday, August 26, 2009

Top 10 Inc.500|5000 Latino and Hispanic-run Companies

The growth rates of some of the companies on Inc.'s list are staggering. Take for instance, the #1 listed company P3S, a government services firm that grew from $225, 763 revenue in 2005 to $13.5 million in 2008, an increase of 5,898.4%. Amazing indeed and it is clear why the company topped the list.

For a full glimpse into Inc.'s top 10 Latino and Hispanic-run companies, click here...

Saturday, August 22, 2009

Batanga Launches New Online Ad Network

The U.S. Hispanic online audience is an area that must not be ignored by today's marketers and business savvy leaders. Batanga, Inc. a leader in targeting the U.S. Hispanic online market, launches their new online ad network, the Batanga Network.

With more and more quality campaigns hitting the airwaves and online marketplace, a direct and results driven approach can help businesses reach this unique and dynamic segment of online marketplace.

Monday, August 17, 2009

Hispanic Media has a Choice

A recent article by Javier Castaño provides some insight and very interesting opinion on the current state of Hispanic media:

"Spanish media in this country should retreat to a corner, think for a while, find its own path, reinvent itself and come out stronger. In my opinion, Hispanic media properties often are trapped in a net of opportunistic marketers, wrong promotion strategies, selfish editors and no access to capital in order to invest in their properties.

Accepting the challenge, rejecting the token, getting some money and preparing for a fight should be the motto of Hispanic print media and Hispanic media in this country."

Sunday, August 9, 2009

A look into the U.S. online Hispanic marketplace...

According to the U.S. Census Bureau, there were about 43.7 million U.S. Hispanics aged 2+ as of 2008. In May 2009 comScore reported that about 21 million of them were online, representing about 10.7% of all US persons online. And the U.S. online Hispanic population is growing about three times as fast as the overall online population.

For the full article, click here.

Sunday, August 2, 2009

Soccer Attracts Scores of Hispanic Television Viewers

Hispanic Market Weekly

There was a lot of soccer on Spanish-language television last week.

For marketers, the opportunities to reach a fervent group of sports fans and translate their passion for a team to brand passion included broadcasts on TeleFutura, Univision and ESPN Deportes.

Based on the Nielsen ratings results, advertisers should be very pleased with the big audiences seen practically across the board for soccer.

Cick here for the full article...