Sunday, August 2, 2009

Soccer Attracts Scores of Hispanic Television Viewers

Hispanic Market Weekly

There was a lot of soccer on Spanish-language television last week.

For marketers, the opportunities to reach a fervent group of sports fans and translate their passion for a team to brand passion included broadcasts on TeleFutura, Univision and ESPN Deportes.

Based on the Nielsen ratings results, advertisers should be very pleased with the big audiences seen practically across the board for soccer.

Cick here for the full article...