Monday, August 17, 2009

Hispanic Media has a Choice

A recent article by Javier Castaño provides some insight and very interesting opinion on the current state of Hispanic media:

"Spanish media in this country should retreat to a corner, think for a while, find its own path, reinvent itself and come out stronger. In my opinion, Hispanic media properties often are trapped in a net of opportunistic marketers, wrong promotion strategies, selfish editors and no access to capital in order to invest in their properties.

Accepting the challenge, rejecting the token, getting some money and preparing for a fight should be the motto of Hispanic print media and Hispanic media in this country."