The Democratization of Content
We have journeyed beyond the path of traditional media into a new arena where the content and control are conveniently placed in the hands of the masses. Today it's easier than ever to publish ideas and sound off on virtually any subject imaginable. The essence of social media is built around the people factor.
Consumers are no longer solely a target market or customer segment but rather a democracy of opinion, agents of influence, and dynamic content producers.
User generated content is what makes new media such a hot topic in today's society.
The internet allows us to have a voice and be heard.
The level of immediacy and intimacy offered to individuals is unparalleled in terms of media channels and modes of communication.
Where and what we do with these tools is definitely up to the people.