Wednesday, January 5, 2011

Top 5 Favorite Hispanic Market Insider Resources

Today's Latinos comprise a dynamic population segment making it somewhat difficult to keep up on important trends and relevant market activity. However, there is an increasing collection of great blogs and media outlets providing relevant content and quality insights into the fastest growing and youngest demographic in the United States.

Here are five of our favorites:

Engage:Hispanics (MediaPost)
MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. Engage:Hispanics proves as a reliable resource for today's professional interested in the Hispanic market. 

Online destination providing news, information, and research about Hispanic marketing.

One of many LatinVision Media Inc. business portals targeting US Hispanic and Latin American professionals, entrepreneurs, executives and business owners in small and medium-sized companies.

A great resource for Hispanic public relations, social media, news and views. Want to know what today's brands are doing to reach Latinos? This blog has your answers. Founded by Multicultural PR veterans Manny Ruiz and Angela Sustaita-Ruiz.

Powered by two very experienced and dynamic Hispanic market insiders, Giovanni Rodriguez and Gustavo Razzetti, this blog provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Individuals can learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

Each of the above outlets provide tremendous insights into the Hispanic market and the truth of the matter is that there are many great online destinations offering quality content.