"Marketers, in their efforts to connect with consumers can consider that accepting the differences of Latinos promotes their harmonic integration in a multicultural society." - Dr. Felipe Korzenny
A harmonic integration is built on several important components. Here are a few important keys to creating an environment where the synergistic mix of various cultural variables can thrive:
Recognition - Understanding that various cultures in our society offer a wealth of positive and diverse elements that can help further the health and quality of life in America.
Participation - Make an effort to join the conversations and participate in activities that allow for a multicultural society.
Amplification - Where the synergy takes place and allows for increased assimilation and diversity.
A key point of consideration is that Latinos are ready and willing to explore the cultural fabric of America while staying true to their cultural roots.