Thursday, February 18, 2010

Hispanics Are Technologically Savvy

Technological Sophistication
Source (A study by AOL Advertising & Cheskin: Why and how are Hispanics using the internet in their daily lives?)

Contrary to common stereotypes, the most acculturated Hispanics are not necessarily the most technologically savvy. The data shows that Hispanics are indeed early adopters.

If you are looking to connect with today's Latino audience, look no further than the ongoing conversations that are taking place all over the internet. Acculturation is an important factor to consider but not necessarily a determinant of technical ability.

Your comments are welcome.