Monday, November 2, 2009

Authenticity | Undisputed credibility

The Internet is a unique playing field where many players step up to the plate in an effort to hit a home run. The possibilities for reward and positive advancement are numerous and many there be who have hit a grand slam in terms of influence and social capital.

The technological and social environment of the Internet is unique offering individuals significant challenges in achieving solid levels of success. If you're using twitter, you already understand just how many voices are out there all vying for our time, interest, and even our wallets.

In order to stand out from the crowd, several elements exist that transcend the meaning of true online success. Authenticity is a key component that can help individuals and organizations achieve some very positive results.

Just what is the true meaning of 'authenticity'?

A simple web search led me to an outstanding definition of this term that fits our discussion well.

According to Google, the top result when conducting a simple search for the definition of 'authenticity':

"undisputed credibility"

Truly a great definition that has significant application to the importance of building trust and fostering rewarding relationships. A big part of Latino culture is the importance of building relationships that are built on trust, respect, and a genuine interest in others. Authenticity certainly comes into play.