Friday, October 16, 2009

Latino Pioneers in Social Media

Hey, that's you!

You found this blog through an effort to be 'in the know' when it comes to the shifting online arena. The quest for knowledge, insights, and gems of internet savvy caught your attention and ignited a insatiable desire to participate in a unique social media journey.

Latinos as a collective group spend more time engaging and participating in the internet landscape than most. Is it the quest for information or the desire to be entertained that leads us Latinos to participate in social media?

Web tools and apps abound offering individuals the opportunity to communicate, collaborate, and explore beyond MySpace or MocoSpace. The possibilities are truly massive in terms of where and how Latinos engage. Social networks such as and the increasingly popular Latinos in Social Media (LATISM) community prove that the Hispanic online market has a voice and strong desire to be heard.

What characteristics or social elements combine to create a successful web presence amongst Latinos?

What motivations lead this online segment to participate in social media?

True pioneers understand that it's a combination of factors...(content, engagement, value, usability, simplicity, multicultural awareness)

Your fellow Latino social media pioneer,

José Huitron