Friday, March 22, 2013

Latinos in Social Media to Partner with LEAD to Connect Summit Participants via Social Media

SAN BERNARDINO, Calif.-The Latino Education and Advocacy Days project has named Latinos in Social Media (LATISM) as its ambassador for this year's LEAD summit. The day-long summit will take place at Cal State San Bernardino, on Wednesday, March 27, 2013, from 8:00 a.m - 5:30 p.m. at the Santos Manuel Student Union. LATISM and LEAD's social media team will solicit and train interns from CSUSB, University of La Verne, and East Los Angeles College to assist with twitter, facebook, and instagram traffic the day of the summit. Participants are encouraged to use the hashtags #LEAD2013 and #LATISM_LA when participating via social media.

Jessica Valle, the director for LATISM Los Angeles will collaborate with Jose Rivera, adjunct faculty at CSUSB's Communication Studies department, in the selecting and training of interns. Student participants will learn the principles of social media engagement and put said principles to use during the summit.

"LATISM Los Angeles is very happy to partner with LEAD in helping develop young professionals and help educate in the realm of technology and social media," said Ms. Valle.

Interns serve on the Social Media Team as "Ambassadors" to enhance, brand, and expand external online communications, and build an engaged and vibrant member community around Latino Education.  The interns actively represent the team on social networking sites such twitter, facebook, and instagram...

Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM has been hailed as the most influential online movement in the new multicultural Web. For more information about LATISM Los Angeles contact Jessica Valle at

The LEAD Summit's purpose is to promote awareness of the crisis in Latino Education and to enhance the intellectual, cultural and personal development of our community's educators, administrators, leaders, parents and students. Online registration for the free Summit is now open at the LEAD website at