Monday, March 28, 2011

Survival of the Hispanic Ad Agency: An Effective Model vs A Relevant Approach

Today’s students of new media and market experts are required to keep their finger on the pulse of the cultural and demographic shifts taking place across numerous audience segments. We must be responsive and equally proactive to handle these changing dynamics. Flexibility and the capacity to adapt to a dynamic marketplace are key characteristics of a successful approach in communicating effectively with today’s emerging markets.

The following two-part series on the end of the Hispanic Advertising Agency is good reading for those who are interested in exploring the current Hispanic marketing landscape and the important industry sustaining difference between a more effective Hispanic market business model and a relevant approach to reaching Latinos.

The question: Are we going to see the end of the Hispanic Advertising Agency As We Know It?

Part I
Part II

Your thoughts and comments are welcome.