Excellent insights from eMarketer's new report "CPG Marketers Target Hispanic Shoppers In-Store and Online"
Hispanics go online to socialize, research new products and find good deals -- more so than many other groups. In 2010, Hispanics will spend $125 billion on consumer packaged goods products, accounting for 11.8% of all CPG spending, according to Nielsen. These factors create a lucrative opportunity for CPG suppliers that want a closer connection with this dynamic demographic.
The internet is becoming ever more important in Hispanics' daily lives, via broadband and mobile. This year, 29.6 million Hispanics -- nearly 60% of the Hispanic population -- will go online at least once a month. By 2014, 39.2 million Hispanics will be online, representing 70%.
Read more here...Hispanics to Spend $125 Billion on Packaged Goods Products in 2010