Thursday, April 15, 2010

How to be a Cholo

Lowrider Image
(Image Source)

There are movements and then there are full blown cultural shifts making way for a new arena of creativity, innovation, and artistic expression. Certain groups stand out and survive the test of time. Enter the cholos. A diverse group and subculture influenced by the smooth, expressive, and unique demeanor of the 1940's Pachuco.
Cholos have engaged in a unique form of self-expression for quite some time now. From tricked-out fully-customized lowriders and baggy jeans to their unique musical tastes, cholos have impacted the cultural fibers of our society. The level of individual expression, creativity, and richness that exudes from this subculture gives us all a lesson on true engagement and influence.
As digital pioneers and modern day new media gangsters, we have the potential to inspire, impact, and create value.
  • Be a game changer.
  • Be yourself.
  • Leverage your unique capabilities.
If today's brands were to grasp the value of these rich cultural dynamics and methods of true impact there would be no need to spend your time shifting position but rather focus on the values and real life charactersitics of today's Latino.
Step your game up.