Wednesday, April 24, 2013
NORTEC Collective and Interesante.com Composing New Technology Tune.
NORTEC collective and Interesante.com composing new technology tune.
Mexico is experiencing an economic renaissance. The country's explosive growth has fueled a new wave of technology startups that are betting on the Mexican market. Interesante.com is one that has been able to fuse culture and technology into a service that allows users to publish, share and discover millions of interests in Spanish and English.
Interesante users are a highly mobile crowd. To support this, we are regularly releasing improved versions of Interesante for iPhone and Interesante for mobile web. Our users can explore different categories, create collections and get recommendations.
Colors, sounds, location, content and type, play a crucial role in the recommendations we serve users and our highly sophisticated algorithms are making this happen. The algorithms work diligently in the background and simplify the user’s actions. We show our users the best content as fast as we possibly can.
Discovering new musical tastes through video
NORTEC Collective, a collective of avant-garde artists in electronic music lead by Ramón Amezcua (Bostich) and Pepe Mogt (Fussible) and twice Grammy nominated artists, are now part of the group of advisors to Interesante. NORTEC collective provides the artistic point of view and opens the doors for up and coming artists to be a crucial part of the discovery engines of the future, where the crowd discovers the hidden gems in platforms like Interesante. Video is key in the discovery of new artists and music and we are committed to taking video discovery to a new level. Interesante has integrated YouTube’s API, enabling video content recommendations
NORTEC and Interesante are working to understand the needs of musicians and solve the problem of how to be discovered among a sea of noise. Interesante wants to let artists and musicians find their core audience and increase the initial engagement by bringing their music directly to them.
Menlo Park, CA