As they say, the "proof is in the pudding!".
Today, the lines between the General market and U.S. Hispanic market are becoming quite thin. The U.S. Hispanic market plays an integral role in shaping the tastes and preferences of today's audiences.
"The ethnic consumer tends to set trends," says Neil Golden, McDonald's U.S. chief marketing officer. "So they help set the tone for how we enter the marketplace." Golden says preferences gleaned from minority consumers shape McDonald's menu and ad choices, which are then marketed to all customers.
More proof that Latinos are an important consumer segment and force in society shaping what is becoming a unique multicultural landscape.
We live in a nuevo America.