Tuesday, February 28, 2012

Culture Differences Create Gaps

Overcoming trust gaps and experience gaps are vital to the success of brands and their ability to create memorable customer experiences. A recent video released by Univision highlights the impact of cultural differences and how they create a gap for the overall customer experience. In this case, the healthcare industry is put in the spotlight as being an arena where practioners have a unique challenge yet awesome opportunity to close these gaps.

Read the original post and see the video here.