Monday, September 27, 2010

The Latino2 Tour to Hit the Central Coast of California — Birthplace of “La Causa”

The Latino2 tour is getting ready to announce its next stop: the Central Coast of California. We’ll be teaming up with two of our new Latino2 gente, Jesse Luna and José Huitron, who share our vision for why the Central Coast is the most logical second stop on our tour of California:

–The Central Coast lies between SF and LA, the de facto centers of northern and southern California. It’s often been said that north and south are actually two different states. I’d argue that the center is a different place, as well — it has its own character, its own history, its own vibe.

–The Central Coast is adjacent to the Central Valley, birthplace of the farm labor movement, also known as “la causa.” A big part of the Latino2 mission is to educate people on best practices in community, communications, and collaboration. We can learn a lot ourselves from the great people in this region.

–The Central Coast is vibrant, beautiful, and culturally important. It’s home to one of the world’s most interesting wine-making markets (the film Sideways was filmed here), home to some of the country’s best universities, and home to some of the world’s most spectacular coastlines. Hey, at one time, it was actually home to the capital of old California, under the flags of Spain and Mexico. There’s a lot here to discover and discuss, and it’s the perfect stop as we make our way up north … to Silicon Valley, to Sacramento, and way up the great “El Norte California” (lots of Latinos up there, 2).

Click here for the full article by @giorodriguez.

Saturday, September 18, 2010

Latino2 Key Insights - Live!

We are students of new media.

Hash tags are not gang signs.

Twitter is down to four degrees of separation.

Our networks change based on themes.

Content no longer king. Context is king.

Find different people through your niche.

130 = average number of facebook connections.

Insights from #Latino2 keynote speaker Brian Solis.

Latino2 Conference Is Here!

It's official...we are underway at the L.A. Marketing Tribe, the first stop of the Latino2 California Tour!

Updates and key insights to follow!

Tuesday, September 14, 2010

When Culture + Social Media Collide

Latino2: The California Tour

On September 18, 2010, some of the most talented and active Latinos in social media will converge upon the streets of Los Angeles.

The possibilities for impact, insight, and synergy are sky high when the fastest growing and youngest demographic in the U.S. hits the convention center in downtown L.A.. Add to the mix the elements of social media and we have a unique collision of culture + digital dynamics.

The convention center will be rocking so come prepared to engage and be engaged when the tidal wave of Latino2, LatISM's 12-month, multi-city tour of the state of California commences.

Thursday, September 9, 2010

LATISM Announces Finalists for First Annual California Awards

Voting Begins Tonight!

Winners Announced September 18th at the Latino2 Conference in LA

LOS ANGELES, CA — (Marketwire) — 09/09/10 — Latinos in Social Media (LATISM), the largest organization of social media professionals of Hispanic origin, today announced the finalists for its 2010 awards program for excellence in Latino communications in California. The winners will be selected by an online vote, which begins tonight at 6PM Pacific Time and ends next Friday, September 17th, 6PM Pacific Time. The awards will be announced September 18, at the Latino2 event at the Los Angeles Convention Center. For information on the event and how to vote, stay tuned for updates at

“This is an extraordinary group of people, companies, non-profits and agencies,” said Giovanni Rodriguez, vice chair of events and programs for LATISM and co-producer of Latino2. “We look forward to honoring all the finalists in L.A. on September18th as we kick off an event series aimed at engaging the best minds in Latino communications throughout the entire state.”

You can cast your votes here...