Sony Electronics Inc. and CHISPA To Host "Latino iConnect" a Digital Marketing Conference in San Diego

Sony Electronics Inc. and CHISPA To Host "Latino iConnect" a Digital Marketing Conference in San Diego

The Hispanic Chamber of E-Commerce encourages business owners and entrepreneurs to attend the Latino iConnect Conference on February 26, 2014 in San Diego, California. The impressive event will be hosted by Sony Electronics Inc and the CORE Hispanic Sony Professional Alliance (CHISPA).

San Diego, CA (PRWEB) November 25, 2013 -- Sending out a call to all business owners, professionals and entrepreneurs the Hispanic Chamber of E-Commerce (HISCEC) announces the Latino iConnect Conference hosted by Sony Electronics Inc and CHISPA.

The digital marketing conference will be held on February 26th, 2014 at Sony’s corporate building in San Diego, California and will highlight the latest in internet marketing trends and best practices. Tayde Aburto, Founder of HISCEC said of the conference “It's an honor to work with CHISPA at Sony to organize Latino iConnect. The conference will help small business owners and professionals make the most of their time and resources through the Internet marketing tools that are so necessary in today’s competitive marketplace. Without the integral knowledge the conference will impart, it’s so much more challenging to take a company’s marketing efforts to the next level.”

Speakers for the event include Ramon de Leon who is a social media visionary and a global keynote speaker with a focus on inspiration. Additionally, Neal Schaffer a social media strategist, consultant, and the author of “Maximize your Social” will speak at the event. The founder of the AdAge Top 100 Global Marketing Blog “Maximize Social Business” is also a Forbes Top 50 Social Media Power Influencer. In the following days more speakers are going to be announced.

Topics addressed at the Latino iConnect Conference in late February will be Advanced Strategies to Content Marketing, How to Boost Engagement on Facebook, Google+ for Business and Twitter Tactics and Strategies. Other engaging topics include LinkedIn for Lead Generation and Networking as well as Visual Storytelling via Instagram and Vine. Careful to offer a broad range of subjects the conference will also tackle YouTube Marketing for Small Businesses and Blog Monetization Strategies among various other needful topics.

Latino iConnect is supported by several organizations such as the Oceanside Chamber of Commerce, CANIETI, University of San Diego, San Diego Red, Crowdismo and many more.

For more information about the Latino iConnect Conference visit http://www.latinoiconnect.com. For more information about the Hispanic Chamber of E-Commerce visit http://www.hiseb.com. If you are interested in exhibiting or becoming a sponsor please contact Tayde Aburto at (858) 768-2483 or via e-mail tayde.aburto[at]hiscec.com

Latino Startups to Watch in 2014

In this third post in a series on Latino startups, Oxford SBS Seed Fund co-founder Mark Hand highlights the Latino market startups on the path to startup success. Check out the first and the second posts in the series, too.

When Peter Wilkins of New Futuro set out to raise a round of venture capital this year, he found very few investors that understood his target market: US Hispanics. In the VC community, he still says, "there is no one that I know of focused on Hispanic market companies."

That lack of understanding on the part of investors hasn’t slowed down New Futuro. Through its events, resources, and online community, New Futuro now provides educational advice and material it says reaches millions of Hispanics every year. In the footsteps of companies such as HolaDoctor, Xoom, Progreso Financiero, and Consorte Media, New Futuro is part of a new crop of Latino market startups that are raising cash, building teams, and charging into the Latino market.

The most active sector for Latino market startups is financial services. Regalii, led by Wharton MBA and Echoing Green Fellow Edrizio de la Cruz, follows in the footsteps of iSend in allowing families to have some a say in the spending of remittances. Currently in beta launch according to its website, Bucks Bill Pay allows customers to pay their bills in cash at local agents. And Juntos Finanzas, a product of Stanford d.school, empowers Latino customers to track their own expenditures by SMS, similar to India-based social enterprise InVenture.

Along with New Futuro, another crop of Latino market startups focuses on education: YogoMe is an educational app with plans to move into language learning. Backed by 500 Mexico City (which announced its new batch of startups just last week), YogoMe is one example of how companies are pulling in resources from both American and Mexican startup ecosystems. Sleek-geek has three educational tablet apps for teachers, and is one of seven companies in the first Manos Accelerator cohort that includes Antonio Altamirano's Interesante. Plaza Familia is another educational venture founded by Latino social media veteran Ana Roca Castro.

Beyond financial services and education, immigration services platform LexSpot has raised over half of its $750,000 convertible seed round. YaSabe, another 500 Startups portfolio company building a bilingual, local search engine, closed a $2.7M funding round in the first half of 2013. AssuredLabor, based in NYC and with operations in Brazil and Mexico, raised $5.5M earlier in 2013 to expand its job-seekers platform.

Keep an eye on these companies in 2014--no doubt at least one of them will soon stand with Xoom and others that have built successful businesses by serving a large and growing US Hispanic market.

Who did we miss? Let us know in the comments.

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A couple of notes: iSend is a portfolio company of Gray Ghost Ventures, Mark's former employer. Also, thanks to Barney Santos from Gentefy Media for his help in pulling this list together.

Latino Startup Alliance to Host 1st Annual Innovator Summit in San Francisco

The Latino Startup Alliance, created to encourage the inspiration and cultivation of U.S. Latino led technology startup ventures by providing a strong support network of fellow entrepreneurs, investors, innovators, & mentors, is hosting their 1st annual Innovator Summit at the Mission Bay Conference Center in San Francisco.

About the LSA Innovator Summit
The 1st Annual summit in San Francisco that brings together Latino tech entrepreneurs for two days of startup pitches, keynotes, lighting talks, workshops, networking, and the fostering of both partnerships & friendships to help support Latino startups globally.

The LSA Innovator Summit will focus on three principals: Access, Acceleration, and Awareness. This summit will be the catalyst in providing a platform for startups, entrepreneurs, investors, and partners to connect and take action.

The Latino Startup Alliance is holding an open invitation where startups can apply to pitch at the upcoming Innovator Summit.

With a robust set of partners like the Kauffman Foundation, Latinas Think BIG, Lean Startup Circle, and many others, the LSA Innovator Summit is a landmark event playing front and center in today's "Latino Tech Moment."

Registration: http://summit.latinostartupalliance.org/#!/register