3 Must-Read Articles on the Hispanic Market

Below are three recent articles providing us with excellent insight into the happenings surrounding today's Latinos. Hispanic grocers are a force to be reckoned with due to their niche offerings and ability to cater to the various tastes and interests of the Hispanic market. Spanish digital content is an arena that must be explored by today's digital pioneers. Young Latinos are once again setting trends in how we communicate.

Hispanic grocers focus on customer service, specialty products

A view into the real-world experiences and trends affecting Hispanic grocers and the impact of recent attention placed on immigration.

Spanish Content: The Next Frontier in the Digital Race

Interesting view into the future and potential market of Spanish digital content.

"We would do well to remember that Spanish is the third most-spoken language in the world after English and Chinese and one can hardly turn a blind eye to the revenue potential of a market that is poised to cater to 500 million Spanish speakers around the world."

Research: How Young Latinos Communicate with Friends in the Digital Age

Discusses recent findings based on a new analysis of data from a nationwide telephone survey of Latinos conducted by the Pew Hispanic Center, a project of the Pew Research Center.

The Latino2 Tour to Hit the Central Coast of California — Birthplace of “La Causa”

The Latino2 tour is getting ready to announce its next stop: the Central Coast of California. We’ll be teaming up with two of our new Latino2 gente, Jesse Luna and José Huitron, who share our vision for why the Central Coast is the most logical second stop on our tour of California:

–The Central Coast lies between SF and LA, the de facto centers of northern and southern California. It’s often been said that north and south are actually two different states. I’d argue that the center is a different place, as well — it has its own character, its own history, its own vibe.

–The Central Coast is adjacent to the Central Valley, birthplace of the farm labor movement, also known as “la causa.” A big part of the Latino2 mission is to educate people on best practices in community, communications, and collaboration. We can learn a lot ourselves from the great people in this region.

–The Central Coast is vibrant, beautiful, and culturally important. It’s home to one of the world’s most interesting wine-making markets (the film Sideways was filmed here), home to some of the country’s best universities, and home to some of the world’s most spectacular coastlines. Hey, at one time, it was actually home to the capital of old California, under the flags of Spain and Mexico. There’s a lot here to discover and discuss, and it’s the perfect stop as we make our way up north … to Silicon Valley, to Sacramento, and way up the great “El Norte California” (lots of Latinos up there, 2).

Click here for the full article by @giorodriguez.

Latino2 Key Insights - Live!

We are students of new media.

Hash tags are not gang signs.

Twitter is down to four degrees of separation.

Our networks change based on themes.

Content no longer king. Context is king.

Find different people through your niche.

130 = average number of facebook connections.

Insights from #Latino2 keynote speaker Brian Solis.