Quick Facts About Latinos in the Tri-Counties

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The following are a collection of quick facts helping to paint a better picture of the Hispanic population in Santa Barbara, San Luis Obispo, and Ventura counties. Insights that matter...


San Luis Obispo County

Persons of Hispanic or Latino origin - 55,973

21% Share of the population.

Within the county, 7.9% businesses are Hispanic-owned firms.

Santa Barbara County
Persons of Hispanic or Latino origin - 181,687

43% Share of the population.

Within the county, 13.9% businesses are Hispanic-owned firms.

Ventura County

Persons of Hispanic or Latino origin - 331,567

40% Share of the population

Within the county, 15% businesses are Hispanic-owned firms.


More facts about Latinos in California:

Between 2006 and 2008, the number of Latinos who earned undergraduate degrees in California grew by 13 percent, while other groups increased by just eight percent.

Among the top 10 states enrolling Latinos, California had the largest increase in degrees conferred to Latinos over three years.


However, college completion among Latino students in California still lags behind their Non-Hispanic White counterparts.


Sources

David, E. (2011). Despite progress, California Latinos lag behind others in college completion. Retrieved from http://www.edexcelencia.org/newsroom/pressreleases/2011/08/despite-progress-california-latinos-lag-behind-others-college-complet

Pew Hispanic Center. (2011) Retrieved from http://pewhispanic.org/data/census2010/ 

Engaging Latinos and Building Trust in Today's New Media Landscape

Latinos are an important segment of the internet populace. Statistics confirm that Latinos are trend-setters, pioneers, and influencers with powerful market potential. Recognizing the important role of cultural dynamics and the fact that Latinos are not restricted to being just a "market" but rather an important group with the potential to lead change, progress, and impact beyond any defined industry is key.

I was recently invited to do a workshop for M.E.Ch.A.'s statewide conference at CalPoly San Luis Obispo on social media and Latinos:

Engaging Latinos and Building Trust in Today's New Media Landscape

View more presentations from HUB 81.

Truly the possibilities for engagement are numerous.

The Latino2 Tour to Hit the Central Coast of California — Birthplace of “La Causa”

The Latino2 tour is getting ready to announce its next stop: the Central Coast of California. We’ll be teaming up with two of our new Latino2 gente, Jesse Luna and José Huitron, who share our vision for why the Central Coast is the most logical second stop on our tour of California:

–The Central Coast lies between SF and LA, the de facto centers of northern and southern California. It’s often been said that north and south are actually two different states. I’d argue that the center is a different place, as well — it has its own character, its own history, its own vibe.

–The Central Coast is adjacent to the Central Valley, birthplace of the farm labor movement, also known as “la causa.” A big part of the Latino2 mission is to educate people on best practices in community, communications, and collaboration. We can learn a lot ourselves from the great people in this region.

–The Central Coast is vibrant, beautiful, and culturally important. It’s home to one of the world’s most interesting wine-making markets (the film Sideways was filmed here), home to some of the country’s best universities, and home to some of the world’s most spectacular coastlines. Hey, at one time, it was actually home to the capital of old California, under the flags of Spain and Mexico. There’s a lot here to discover and discuss, and it’s the perfect stop as we make our way up north … to Silicon Valley, to Sacramento, and way up the great “El Norte California” (lots of Latinos up there, 2).

Click here for the full article by @giorodriguez.