40 Hispanic Digital and Marketing Resources You Need to Know

Everywhere you look there's probably a very talented individual or organization providing insights and quality perspective into the arena of engaging today's $1.3 trillion Latino market. A recent post on the term "post-cultural" by Giovanni Rodriguez is just one good example of how the discussions around Hispanic marketing have evolved into a collection of very dynamic perspective that transcend the boundaries of language, culture, digital ethnography, communication, social engagement, and public influence.

Hispanic Marketing vine.co/v/bXrivqidwMF
— Vista Hispano (@VistaHispano) March 7, 2013

The following is a list of some of the leading resources and providers of insights, tips, and strategies in the field of Hispanic Marketing: 

1. AdAge Hispanic Insights into the Hispanic marketing arena as provided by AdvertisingAge.
2. AHAA The voice of Hispanic marketing.
3. BodenPR Blog Insights and information on developing and rolling out U.S Hispanic strategies from the team at BodenPR.
4. Center for Hispanic Marketing Communication at FSU authoritative source of knowledge, production, education, and professional training in Hispanic Marketing Communication in the United States.
5. CEO Blog Perspective and insight provided by Geoscape CEO Cesar Melgoza.
6. Circulo Creativo Promoting creative excellence and communication among professionals focused on the U.S. Latino market.
7. Engage:Hispanics Perspectives provided by MediaPost.
8. Hispanic Business Top news resource for Hispanic entrepreneurs, professionals and small business owners.
9. HispanicAd The tool for the Hispanic advertising and media professional.
10. Hispanicize Leading social media resource for Hispanic marketers and influencers.
11. Hispanic Digital Consumers Report  A IAB and BIGinsight report covering Hispanic Consumers’ purchase intent, media influence, consumer confidence, language preference, top online and mobile activities, video usage and a look at device ownership and usage.
12. Hispanic Digital Media News and insights from LatinVision.
13. Hispanic Market Advisors Information on tapping into Hispanic internet users.
14. Hispanic Marketing Blog by Claudia "Havi" Goffan of Target Latino.
15. Hispanic Marketing and Online Media Facebook Group 
16. Hispanic Marketing and Public Relations News and information by Elena del Valle.
17. Hispanic Market Info A blog for Hispanic marketers.
18. Hispanic Market Weekly Authority on news and events moving the Hispanic market.
19. Hispanic Online Marketing Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers. Contributions by Lee Vann.
20. Hispanic PR Blog Your guide to Hispanic Public Relations and Social Media News & Views.
21. Hispanic Trending The original Hispanic marketing blog by Juan Tornoe. Documenting Latinos' imprint in America.
22. JoeKutchera.com Official website of Joe Kutchera, a leading social marketing advisor and speaker and the author of Latino Link: Building brands online with Hispanic communities and content.
23. LATISM Blog Latinos in Tech Innovation and Social Media.
24. Más Wired  For, by, and about Latinos in Tech focused on showing the incredible contributions Latinos are making in the digital space.
25. Media Rumba Online Hispanic marketing and media ecology blog by Frankie De Soto.
26. Marketing to Latinos (ClickZ) Provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos.
27. Marketing Trends in a New Multicultural Society Cultural understanding in marketing is a growing branch in the study of consumer behavior. Perspective by Dr. Felipe Korzenny.
28. Mercury Mambo Hispanic Marketing Blog Information on Hispanic Shopper Marketing, Event and Experiential Marketing, Sales Promotions, and Branding.
29. Multicultural Marketing News Information on how to market to multicultural (ethnic and niche) consumer markets.
30. PewResearch Hispanic Center Founded in 2001, the Pew Hispanic Center is a nonpartisan research organization that seeks to improve understanding of the U.S. Hispanic population and to chronicle Latinos’ growing impact on the nation.
31. Pinterest Pins related to the Hispanic market.
32. Portada Leading source of news and analysis on the Latin Marketing and Media space.
33. Reach Hispanic U.S. Hispanic and Latin American resource.
34. ReachHispanics.co Hispanic online marketing blog by Martin Ramirez.
35. Think Multicultural Covers the multicultural marketing and advertising world through the transformative lenses of the digital media. Co-contributors Jose Villa and Danny Allen.
36. Think with Google Consumer trends, marketing insights and industry research provided by Google.
37. The New American Consumer: Trends in Hispanic Consumer Demographics Report Experian offers this informative report, which identifies key trends among Hispanic-American consumers. 
38. Twitter Search An active stream of conversation around the #HispanicMarket hashtag.
39. Univision Insights Research and perspective from Univision delivered to your inbox.
40. Zubi Nation Erasing stereotypes.

Who did we miss? Suggestions are definitely welcome!

About Vista Hispano
Vista Hispano is the official Hispanic marketing blog of Hub 81 providing insights into the trends and changing demographics of the U.S. Hispanic market.

About Hub 81
An integrated marketing communications agency based in Santa Maria on the beautiful Central Coast of California. Forward-thinking strategic partner helping clients navigate today's multicultural digital engagement and Hispanic marketing landscape.

Culture Differences Create Gaps

Overcoming trust gaps and experience gaps are vital to the success of brands and their ability to create memorable customer experiences. A recent video released by Univision highlights the impact of cultural differences and how they create a gap for the overall customer experience. In this case, the healthcare industry is put in the spotlight as being an arena where practioners have a unique challenge yet awesome opportunity to close these gaps.

Read the original post and see the video here.

Reading Material for Today's Hispanic Market Insider

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Staying on top of today's growing Latino market is a must for individuals and organizations focused on reaching new heights in audience engagement, market savvy and brand affinity. We are in the midst of a directional shift where astute brand managers and market researchers alike move full speed ahead on the path towards fully grasping the growing influence and dynamic activity of what is termed the Hispanic market. Following are a few articles that are sure to serve as relevant reading material on this continual journey towards audience understanding...

Hispanics’ Digital Dexterity Defies Stereotypes
Hispanics in this country have a duality. They’re trying to meld their American life with traditions and culture from their country of origin. It makes for an interesting dynamic of someone living in and balancing two worlds. Within that, we really wanted to uncover how Hispanic consumers think about themselves.

Get Ready for the Battle of the Latino Basket
How one company wanted to go to market with "an open mind" and, through innovation, bring Latino flavors to mainstream products.

Multicultural Marketing Is Very Much Alive
As the voice of the Hispanic-specialized marketing industry, we know that cultural relevance remains the trump card in marketing, regardless of the population segment you are trying to reach. Therefore, it is vital to have marketing practitioners who not only reflect the target market but also understand these cultural nuances.

Multicultural Is the Wave of the Future
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever. In fact, multicultural marketing, particularly targeting Hispanics, has grown at a faster rate than overall marketing in the past 10 years .

Kraft Targeting Hispanic Market with Kool-Aid

This year, Kraft says it will triple spending on the Hispanic market. For the first time, Kraft will allocate a majority of its 2011 marketing budget to reach Hispanics in an effort to grow its Kool-Aid brand.

Almost 20 percent of Kool-Aid drinkers are Hispanic, while slightly more than 20 percent are African-American, according to the brand. Sales are split about evenly between powdered mixes and ready-to-drink versions.

The Kool-Aid campaign looks to help drive home the message that a fresh approach is needed to reach the powerful Hispanic market.

Top 5 Favorite Hispanic Market Insider Resources

Today's Latinos comprise a dynamic population segment making it somewhat difficult to keep up on important trends and relevant market activity. However, there is an increasing collection of great blogs and media outlets providing relevant content and quality insights into the fastest growing and youngest demographic in the United States.

Here are five of our favorites:

Engage:Hispanics (MediaPost)
MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. Engage:Hispanics proves as a reliable resource for today's professional interested in the Hispanic market. 

ReachHispanic

Online destination providing news, information, and research about Hispanic marketing.

LatinVision Hispanic Digital Media

One of many LatinVision Media Inc. business portals targeting US Hispanic and Latin American professionals, entrepreneurs, executives and business owners in small and medium-sized companies.

HispanicPR Blog

A great resource for Hispanic public relations, social media, news and views. Want to know what today's brands are doing to reach Latinos? This blog has your answers. Founded by Multicultural PR veterans Manny Ruiz and Angela Sustaita-Ruiz.

Marketing to Latinos (ClickZ)

Powered by two very experienced and dynamic Hispanic market insiders, Giovanni Rodriguez and Gustavo Razzetti, this blog provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Individuals can learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

Each of the above outlets provide tremendous insights into the Hispanic market and the truth of the matter is that there are many great online destinations offering quality content.