Excellence in Multicultural Marketing

Teams of all shapes and sizes place an importance on quality results. From the breakroom to the boardroom, the pursuit of perfection itself is oftentimes given a backseat to seemingly more pressing matters such as additional statistics, more research, bigger charts, prettier infographics, and flashier marketing swag.

Many marketers and communication specialists are on the fringes of a vicious cycle. Have we traded innovation for familiarity or creativity for consistency?

Consider this a signpost.

Not talking smack...we're talking SMAC. (Specific, Measurable, Achievable, Challenging objectives.)

There's a time and place for actionable insights and refined direction. However, the pattern of normalcy across various departments, markets, and varying industries is in itself a detriment to the pursuit of excellence.

We act on certain things because of the status quo without taking the time to observe the sea of possibility.

There's an ocean of opportunity just waiting for the willing.

The pursuit of excellence is not just a goal...but rather it is the goal.

Let's break this chain and cycle of business as usual in every aspect of marketing and communications.

After all, isn't that where the real meaning and success lies?

STUDY: For Many U.S. Latinos Biculturalism is Key to Self-Identity

Many U.S. Hispanics feel culturally connected to both, their U.S. and Latino identities, according to Horowitz Associates’ annual FOCUS: Latino report. The study of U.S. Hispanics’ attitudes towards and viewing of TV, broadband, and alternative platform content and services finds that, when asked to rate on a scale of 1-5 whether they identified themselves as “completely Latino” or “completely American,” 18% of Hispanics identify themselves as “completely American,” 43% as completely Latino, and four in ten (39%) feel they are a mix of both.

Latinos comprise a population segment that's constantly on the move. We live and breathe the dynamics of biculturalism. Here's a link to a post with additional data on bilingual homes.

Sweeping Race Change and A Growing Age Divide - The New Majority

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WASHINGTON – For the first time, more than half of the children under age 2 in the U.S. are minorities, part of a sweeping race change and a growing age divide between mostly white, older Americans and fast-growing younger ethnic populations that could reshape government policies.

"The recent emergence of this cultural generation gap in states with fast growth of young Hispanics has spurred heated discussions of immigration and the use of government services," Frey said. "But the new census, which will show a minority majority of our youngest Americans, makes plain that our future labor force is absolutely dependent on our ability to integrate and educate a new diverse child population."

Source: Yahoo! News