Multicultural Agency of the Decade | GlobalHue

According to a recent news release, GlobalHue, the nation's largest minority-owned, full-service marketing communications agency, has been honored by AdWeek as "Multicultural Agency of the Decade."

 

Success in a year's time frame is commendable but sustained performance over a decade is outstanding.

 

"GlobalHue has consistently offered creative solutions that embrace a wide variety of cultures and ethnicities," says Olivier Francois, president, CEO and head of marketing at Chrysler. "Their work is a testament to a greater understanding of the changing needs of the audiences we're trying to reach." This sentiment reflects the agency's successful investment in demographic research following the 2000 U.S. Census, which helped fuel the shop's growth into the largest, smartest multicultural agency in the U.S. with revenue of $83 million in 2008.  (http://www.globalhue.com/)

 

The results are in. Creative solutions built around solid demographic research and an effort to both recognize and embrace multicultural markets is paramount to effectively reaching today's diverse consumer segments.

 

 

Three Elements of a Successful Online Latino Presence

The internet is a huge playing field where standing out from the crowd plays an important role in attaining any measure of online success. Whether your goal is to monetize, inform or simply connect with others, maintaining a successful online presence is a unique undertaking that takes a multifaceted approach.

If you're like me, perusing the web is like flipping through tons of magazine pages until you find an interesting article that resonates with your interests, hobbies, and areas of expertise.

Here are trés elements that seem to be pretty common in terms of a successful online destination:

Resonance -- Does your site relate with the interests and motivations of your audience? Take twitteros for example, a popular network that aims at connecting Latinos who use twitter.

Fresh -- This is by far one of the most difficult tasks but keeping your site, blog, or social media tool up to date with fresh content is key. Juan Tornoe, over at Hispanic Trending does a good job of this and he's one of twitters' most active users.

Usability -- First impressions are important. Navigation is an element that can make or break your digital journey. Navigation, use of white space, and working links are just a few of the important elements of usability.

Think about some of your favorite websites...

What stands out the most?

How did the site grab your attention?

Feel free to comment and share.