The Importance of People
Building relationships and trust is all about people. Focus on the product, technology, process, or gimmick,...and you've already lost half your battle.
Today's consumer is smart, web savvy, and connected. They understand the tools and technology and have the overwhelming challenge of trying to filter out all the junk. If you understand this and embrace it you will begin to realize that positive momentum, growth, and improvement rely heavily upon the value of people.
The marketing mix is comprised of four P's (Product, Place, Price, and Promotion). However, it's safe to say that we can add "People" to the equation.
Here is a winning formula for building trust...
Credibility x Reliability x Intimacy / Self Orientation = Trust
Clearly, when we stop talking about our self and focus on building relationships the rest is history.