The Fast Growing Hispanic Youth Market

The median age for Hispanics was 26.7 in July 2003, compared with 35.9 for the overall U.S. population, according to the Census Bureau. While the U.S. median age continues to rise, from 35.3 years in 2000, the median age of Hispanics remains the lowest...

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WellPoint Aims for Hispanic Market

The team inside WellPoint Inc. that created a successful product for the twenty-somethings is now hard at work trying to create a similar winner among Hispanics.Centered in WellPoint's southern California offices, this roughly 25-person team h

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Hispanic flavors changing taste of mainstream foods

Companies have found that Latin-inspired foods not only resonate with Hispanics - at 14 percent of the population now the nation's largest minority - but also make a splash with mainstream consumers ever on the prowl for new and exciting flavors.

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