As they say, the "proof is in the pudding!".
Today, the lines between the General market and U.S. Hispanic market are becoming quite thin. The U.S. Hispanic market plays an integral role in shaping the tastes and preferences of today's audiences.
"The ethnic consumer tends to set trends," says Neil Golden, McDonald's U.S. chief marketing officer. "So they help set the tone for how we enter the marketplace." Golden says preferences gleaned from minority consumers shape McDonald's menu and ad choices, which are then marketed to all customers.
More proof that Latinos are an important consumer segment and force in society shaping what is becoming a unique multicultural landscape.
We live in a nuevo America.
Friday, July 9, 2010
Promoting Mental Health Across Cultures
PSAs Target Three New Groups in Ongoing Campaign
Continuing their Campaign for Mental Health Recovery, the Ad Council and the Substance Abuse & Mental Health Services Administration today unveiled a series of culturally targeted public service ads.
•20.7 percent of Native Americans 18 to 25 reported serious psychological distress in the past year, yet only 30.6% of Native American adults with serious psychological distress received care during that time.
•16.2 percent of Chinese Americans 18 to 25 reported serious psychological distress in the past year, with 11.2% of Asian Americans young adults with serious psychological distress receiving care in the past year.
•15.6 percent of Hispanics/Latinos 18 to 25 reported serious psychological distress in the past year, with 28.3% of Hispanic/Latino young adults with serious psychological distress receiving in the past 12 months.
Source: (AdvertisingAge)
Continuing their Campaign for Mental Health Recovery, the Ad Council and the Substance Abuse & Mental Health Services Administration today unveiled a series of culturally targeted public service ads.
•20.7 percent of Native Americans 18 to 25 reported serious psychological distress in the past year, yet only 30.6% of Native American adults with serious psychological distress received care during that time.
•16.2 percent of Chinese Americans 18 to 25 reported serious psychological distress in the past year, with 11.2% of Asian Americans young adults with serious psychological distress receiving care in the past year.
•15.6 percent of Hispanics/Latinos 18 to 25 reported serious psychological distress in the past year, with 28.3% of Hispanic/Latino young adults with serious psychological distress receiving in the past 12 months.
Source: (AdvertisingAge)
Thursday, July 1, 2010
Latinos by Country of Origin
A first in a series of data snapshots...
Latinos by Country of Origin
All Hispanics 46,822,000
1 Mexicans 30,746,000
2 Puerto Ricans 4,151,000
3 Cubans 1,631,000
4 Salvadorans 1,560,000
5 Dominicans 1,334,000
6 Guatemalans 986,000
7 Colombians 882,000
8 Hondurans 608,000
9 Ecuadorians 591,000
10 Peruvians 519,000
The ten largest Latino population groups by country of origin (based on self-described family ancestry or place of birth).
Source: http://pewhispanic.org/
Latinos by Country of Origin
All Hispanics 46,822,000
1 Mexicans 30,746,000
2 Puerto Ricans 4,151,000
3 Cubans 1,631,000
4 Salvadorans 1,560,000
5 Dominicans 1,334,000
6 Guatemalans 986,000
7 Colombians 882,000
8 Hondurans 608,000
9 Ecuadorians 591,000
10 Peruvians 519,000
The ten largest Latino population groups by country of origin (based on self-described family ancestry or place of birth).
Source: http://pewhispanic.org/
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