Latin America Leads as the Most Socially-Engaged Global Region

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A recent comScore report on social networking in Latin America shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month. The report also provided analysis on emerging social network Pinterest.com, which saw its audience increase eightfold in the first four months of the year to reach 1.3 million Latin Americans in April.

“Not does nearly 100 percent of the Latin American Internet population visit social networking destinations each month, but they also spend a lot of time on the sites,” said Alejandro Fosk, comScore senior vice president of Latin America. “While social networking isn’t a new phenomenon, we are still seeing strong market growth, changing dynamics among the leading players, and the emergence of new social sites that make it an especially interesting market to watch right now.”

Latin America is an ideal and burgeoning market for technology, social media, and startups. 

For the full article, visit comScore.