Tuesday, September 20, 2011

Reading Material for Today's Hispanic Market Insider

Hispanic Market Articles
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Staying on top of today's growing Latino market is a must for individuals and organizations focused on reaching new heights in audience engagement, market savvy and brand affinity. We are in the midst of a directional shift where astute brand managers and market researchers alike move full speed ahead on the path towards fully grasping the growing influence and dynamic activity of what is termed the Hispanic market. Following are a few articles that are sure to serve as relevant reading material on this continual journey towards audience understanding...

Hispanics’ Digital Dexterity Defies Stereotypes
Hispanics in this country have a duality. They’re trying to meld their American life with traditions and culture from their country of origin. It makes for an interesting dynamic of someone living in and balancing two worlds. Within that, we really wanted to uncover how Hispanic consumers think about themselves.

Get Ready for the Battle of the Latino Basket
How one company wanted to go to market with "an open mind" and, through innovation, bring Latino flavors to mainstream products.

Multicultural Marketing Is Very Much Alive
As the voice of the Hispanic-specialized marketing industry, we know that cultural relevance remains the trump card in marketing, regardless of the population segment you are trying to reach. Therefore, it is vital to have marketing practitioners who not only reflect the target market but also understand these cultural nuances.

Multicultural Is the Wave of the Future
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever. In fact, multicultural marketing, particularly targeting Hispanics, has grown at a faster rate than overall marketing in the past 10 years .

Wednesday, September 14, 2011

7 Hyper Relevant Facts on the Hispanic Market

Back in May 2011, comScore reported that 787,000 Hispanics visited Tumblr, making up 9% of total U.S. traffic. (Tweet)

In the past 12 months, Tumblr's total U.S. traffic grew 218% while Tumblr's U.S. Hispanic traffic grew 312%. (Tweet)

Latino digital getting lots of alone time these days because of its surprising status in the digital marketing food chain. (Tweet)

Early experiments in the most promising sector of the Latino marketing world - digital - will pay off big. (Tweet)

Latinos, in the aggregate, out-index all other ethnic groups on public social networks. (Tweet)

12% of US Hispanic mobile users use social networks on their mobile vs. 10% of the general market. (Tweet)

87% of Hispanic households have multiple mobile phones... Tweet)

Thursday, September 8, 2011

Quick Facts About Latinos in the Tri-Counties

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The following are a collection of quick facts helping to paint a better picture of the Hispanic population in Santa Barbara, San Luis Obispo, and Ventura counties. Insights that matter...

San Luis Obispo County

Persons of Hispanic or Latino origin - 55,973

21% Share of the population.

Within the county, 7.9% businesses are Hispanic-owned firms.

Santa Barbara County
Persons of Hispanic or Latino origin - 181,687

43% Share of the population.

Within the county, 13.9% businesses are Hispanic-owned firms.

Ventura County

Persons of Hispanic or Latino origin - 331,567

40% Share of the population

Within the county, 15% businesses are Hispanic-owned firms.

More facts about Latinos in California:

Between 2006 and 2008, the number of Latinos who earned undergraduate degrees in California grew by 13 percent, while other groups increased by just eight percent.

Among the top 10 states enrolling Latinos, California had the largest increase in degrees conferred to Latinos over three years.

However, college completion among Latino students in California still lags behind their Non-Hispanic White counterparts.


David, E. (2011). Despite progress, California Latinos lag behind others in college completion. Retrieved from http://www.edexcelencia.org/newsroom/pressreleases/2011/08/despite-progress-california-latinos-lag-behind-others-college-complet

Pew Hispanic Center. (2011) Retrieved from http://pewhispanic.org/data/census2010/