Friday, July 23, 2010

LATV to Meet Atlanta's Demand for Hispanic Programming in Deal with Prism Broadcasting

LOS ANGELES, July 20 /PRNewswire/ -- LATV Networks, the 3-year old national Hispanic television network, announced today a distribution deal with Prism Broadcasting Network to air on WANN-TV in Atlanta, the nation's 2nd fastest-growing Hispanic market. The deal expands LATV's reach to 37 markets, representing 10 million U.S. Hispanic television households.

LATV's move into Atlanta, the USA's number 21 Hispanic television market with 162,000 Hispanic households, places the network in 49 million total television households, including 21 of the top 25 Hispanic DMA's (Designated Market Areas). LATV projects coverage of 53 million homes by year-end 2010.

"With Atlanta's incredible Latino population growth in the last decade, LATV is thrilled that its alternative programming will be part of that cultural wave," said David Morales, LATV's Vice President of Distribution & Sales. "Prism has an incredibly strong promotional machine to support LATV in the market and they are being very aggressive with programming to minority groups."

LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets US-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S. LATV's fully-owned subsidiary, American Latino Syndication, produces and distributes "American Latino" and "LatiNation," two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico.


Wednesday, July 21, 2010

New Rafael Ortega/Save-A-Lot partnership addresses needs of Hispanic communities

Today, Save-A-Lot R , one of the nation’s leading hard discount grocery chains and one of the SUPERVALU(R) (NYSE: SVU) family of grocery stores, announced it is joining forces with Texas Hispanic grocery operator Rafael Ortega to form a new company, Adventure Supermarkets LLC. The company will own and operate six former Save-A-Lot stores in the Houston and South Texas markets under a co-branded format, “El Ahorro Save-A-Lot,” to serve Hispanic customers in those communities.

This partnership is an example of how Save-A-Lot is looking for unique ways to meet the needs of a variety of communities. Over the next five years, SUPERVALU has announced plans to accelerate the growth of Save-A-Lot, doubling the number of stores from 1,200 today to 2,400. The company has earmarked 50 percent of those new stores for urban markets with an emphasis on underserved areas with little to no access to healthy foods, otherwise known as food deserts.

For more than 30 years, Save-A-Lot stores have operated and grown with the mission of providing rural, suburban and urban families alike access to affordable healthy foods, especially for families on tight budgets. Save-A-Lot offers price points designed to be 20 to 40 percent below that of competitors. In addition, Save-A-Lot has identified a need for consumer education ranging from how to select and prepare produce to how to prepare healthy lunches for a $1 or a meal for a family of four for $5.

Wednesday, July 14, 2010

Latino-owned businesses booming in Utah

Business is booming in Utah according to recent reports by the Census Bureau.

It reported Tuesday that the number of Hispanic-owned businesses in Utah jumped by 78 percent between 2002 and 2007 — and revenues rocketed up by almost 138 percent.

In 2002, it estimated that Hispanics owned 5,177 businesses in Utah. Five years later, it estimated that they owned 9,221.

Hispanics still owned only about 3.7 percent of all businesses in Utah — while they make up 11.6 percent of the population, the Census Bureau estimated.

That 78.1 percent growth for Hispanic-owned businesses in Utah was eighth-fastest among the states.

For the full article on this Hispanic-owned business boom in Utah.

Friday, July 9, 2010

General Market vs. Hispanic Market | Blurring Lines

As they say, the "proof is in the pudding!".

Today, the lines between the General market and U.S. Hispanic market are becoming quite thin. The U.S. Hispanic market plays an integral role in shaping the tastes and preferences of today's audiences.

"The ethnic consumer tends to set trends," says Neil Golden, McDonald's U.S. chief marketing officer. "So they help set the tone for how we enter the marketplace." Golden says preferences gleaned from minority consumers shape McDonald's menu and ad choices, which are then marketed to all customers.

More proof that Latinos are an important consumer segment and force in society shaping what is becoming a unique multicultural landscape.

We live in a nuevo America.

Promoting Mental Health Across Cultures

PSAs Target Three New Groups in Ongoing Campaign

Continuing their Campaign for Mental Health Recovery, the Ad Council and the Substance Abuse & Mental Health Services Administration today unveiled a series of culturally targeted public service ads.

•20.7 percent of Native Americans 18 to 25 reported serious psychological distress in the past year, yet only 30.6% of Native American adults with serious psychological distress received care during that time.

•16.2 percent of Chinese Americans 18 to 25 reported serious psychological distress in the past year, with 11.2% of Asian Americans young adults with serious psychological distress receiving care in the past year.

•15.6 percent of Hispanics/Latinos 18 to 25 reported serious psychological distress in the past year, with 28.3% of Hispanic/Latino young adults with serious psychological distress receiving in the past 12 months.

Source: (AdvertisingAge)

Thursday, July 1, 2010

Latinos by Country of Origin

A first in a series of data snapshots...

Latinos by Country of Origin
All Hispanics 46,822,000
1 Mexicans 30,746,000
2 Puerto Ricans 4,151,000
3 Cubans 1,631,000
4 Salvadorans 1,560,000
5 Dominicans 1,334,000
6 Guatemalans 986,000
7 Colombians 882,000
8 Hondurans 608,000
9 Ecuadorians 591,000
10 Peruvians 519,000

The ten largest Latino population groups by country of origin (based on self-described family ancestry or place of birth).