Thursday, August 30, 2007

The Fast Growing Hispanic Youth Market

The median age for Hispanics was 26.7 in July 2003, compared with 35.9 for the overall U.S. population, according to the Census Bureau. While the U.S. median age continues to rise, from 35.3 years in 2000, the median age of Hispanics remains the lowest...

read more | digg story

Monday, August 27, 2007

WellPoint Aims for Hispanic Market

The team inside WellPoint Inc. that created a successful product for the twenty-somethings is now hard at work trying to create a similar winner among Hispanics.Centered in WellPoint's southern California offices, this roughly 25-person team h

read more | digg story

Thursday, August 23, 2007

Hispanic flavors changing taste of mainstream foods

Companies have found that Latin-inspired foods not only resonate with Hispanics - at 14 percent of the population now the nation's largest minority - but also make a splash with mainstream consumers ever on the prowl for new and exciting flavors.

read more | digg story

The Next Generation of Hispanic Marketing

When we speak of the U.S. Hispanic market, which Hispanic market are we talking about? The one that established the industry thirty-years ago or the one that will shape it in the next thirty-years? This is the topic of this month's

read more | digg story

Thursday, August 2, 2007

Fastest-Growing Hispanic Market

Study: State Hispanic market booms

"Arkansas is home to the fastest-growing Hispanic market in
the country, according to a study released Tuesday by the
University of Georgia."

Read the full story here: